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Wim Cycle’s bicycle models are designed and developed using a comfort and function engineering concept, emphasizing ergonomics and comfort to provide ultimate cycling enjoyment. This concept is at the core of Wim Cycle’s research and development department’s rationale, delivering continuous improvement in product quality and design innovation. The R&D department experiments constantly with new production processes and techniques in search of ever more efficient ways of building high-quality, affordable bicycles.

In line with its commitment to delivering complete customer satisfaction, Wim Cycle has secured official licenses to manufacture character bikes from multinationals such as Disney (Mickey & Donald Family, Princess), Warner Bros. (Looney Tunes, Batman, Superman), Mattel (Barbie and Hotwheels) and Nickelodeon (Sponge Bob), Strawberry shortcake and transformers.

In domestic market, wimcycle is a well-known brand:

  • Wimcycle has been awarded by SUPERBRAND in 2005 – 2009 for the last 5 years continuosly
  • Wimcycle has been awarded by TOP BRAND panel in 2007, 2008, 2009 for 3 years continuously
  • Wimcycle has been awarded by KIDS TOP BRAND choice this year
  • This year wimcycle has made it to the TOP ORIGINAL 250 brands of INDONESIA

brand

Today the company has come a long way from a small home industry in central Surabaya producing bicycle parts to a market leader in both domestic and international bicycle industry. The path to success was not always smooth. The company growth is directly linked to consumer satisfaction, which represents the foundation of the company commitment.

Wim Cycle believes that it has a duty to preserve the earth for future generations. It will continue to protect the environment by promoting bicycle transportation as a solution to the pollution problems in Indonesia and the world today.


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